The Lucky Few
Lucky Brand developed its fall 2008 ad campaign by delving
into elements of the brand’s artisan, hand-crafted roots. The campaign featured a group of artisans chosen by Lucky Brand following a nationwide selection process, with the help of Gen Art, to model the fall and holiday 2008 collection. Focusing and supporting the creative community is at the forefront of the brand and the fall 2008 campaign.
Friendly was one of the lucky few chosen and invited to exhibit her artwork at the Lucky Brand Jeans store. She was sponsored by the brand, choosing her own outfits and photographed by the New York based photographer Dan Pak who is good at taking fashion editorial, portraiture, and reportage photos.
IFC, Hong Kong
Exhibition is over
Photo: Dan Pak